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Dr. Juliette Sweet, ND, MSAyu 


Director of Clinical Education

Dr. Sweet holds a Doctorate degree in Naturopathic Medicine and Master’s degree in Ayurvedic Sciences from Bastyr University in Seattle, Washington. She is President of the New Mexico Association of Naturopathic Physicians and owner of SpiraVita Natural Health, LLC.

Her practice focuses on sustainable healthcare, where she implements Naturopathic and Ayurvedic philosophies for education, prevention and treatment. Her favorite modalities are herbal formulations, counseling on diet and lifestyle, contrast hydrotherapy, breath techniques, and a wide variety of manual therapies.

Dr. Sweet believes in treating the root cause, nature as medicine, and honoring the body's ability to heal itself. She is passionate about helping patients feel empowered through their mind, body, and spirit. Dr. Sweet is building the bridge between Western and Natural Medicine.

Dr. Xan Simonson, NMD


Naturopathic Advisor

Dr. Simonson is an Arizona board-certified Naturopathic Medical Physician, who takes a gentle and natural approach to your healthcare. She is the Owner of Xan Medical Clinic in Tempe, AZ. Additionally, she practices at Arizona Wellness Center in Mesa, AZ which is an Integrative Medical practice with an MD, DO, PA, NP, and NMD. She is the founder and owner of Xanivis Optimal Health LLC in Mesa, AZ. She serves as Director of Medical Training and Advisement for Axolotl Biologix and Cedar Cold Medical Solutions. Dr. Simonson received her Doctor of Naturopathic Medicine degree from Southwest College of Naturopathic Medicine (SCNM) in Tempe, AZ.
She is a primary care physician who works with state-of-the-art testing and combines that information with ancient medical therapies such as Botanical Herbs, Acupuncture, Homeopathic remedies, Nutrition, Hydrotherapy, and Mind-Body medicine. Dr. Simonson believes health is not just the absence of disease, but a way of bringing balance back to the body, mind, and spirit. She believes that the body is the biological foundation of health; it has the natural ability to heal itself if given what it needs in the least invasive and most natural way.
Dr. Simonson enjoys functional medicine, anti-aging and regenerative medicine using modalities such as regenerative injections (Stem cells, PRP and Prolotherapy), physical medicine, and lifestyle and stress management. She has completed additional advanced training in Comprehensive Pain Management and works with her patients, both treating and preventing injuries and to reduce their recovery time.
In her free time, she enjoys spending time with her grandchildren, hiking, and reading. Her motto she practices daily is “A Vision Shared is A Vision Achieved”.

Dr. Shrikrishna Phadke, PhD Ayu - Deceased


Medical Advisor and Formulator

Dr. Phadke is a 3rd generation Ayurvedic practitioner who owned and operated an Ayurvedic remedy production facility for decades. His formulations were used not only in his medical practice but in the most respected practices in the country.


He is the co-inventor of Nurolight and co-patent holder for all patents on the product worldwide, as well as the medical Advisor for the Nisarga Biotech Group, Rebel Herbs, Inc. and NuAxon Bioscience Inc.


Dr. Phadke is highly respected for his contribution to Ayurveda by teaching the principals to modern doctors in the west for last 20 years. He was awarded a lifetime achievement award in the form of the Ayurveda Fellowship with the University of New Delhi in 2014.

Sadly Dr. Phadke passed away in August of 2021, he leaves behind a wealth of knowledge and a thirst for exploration that he ignited in us all.

Tena Edwards


President - Owner

Tena oversees the day to day operations at HQ and is involved in nearly every aspect of the business. She has 12 years of experience in group travel management when she coordinated the funds and planning of the local school district's choir group travel.  She has worked in education, marketing, and records management.

Tena is an organizational wizard and she works hard to make sure everything is accounted for and properly cataloged.  From raw materials to finished goods and marketing material, she knows where it is and how much we have.  Tena is also heavily involved in sales and attends many tradeshows each year to help introduce Rebel Herbs to practitioners around the country.
She has four grown children and wonderful grandchildren all who live close by and visit often.  Tena enjoys cooking, hiking, and spending time with her grandchildren.

Jason Edwards

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CEO - Founder

Jason has 25 years of experience in the natural product industry and has held virtually every sales position possible. He worked with some of the biggest names in the natural and organic market, such as New Chapter Organics, Barlean's Organic Oils, Penta water, Gaia Herbs, and Organix South to name a few. Jason spent 10 years in the US Army, the experience and training in leadership during that time has served him well as he progressed through the ranks in the Natural Product Industry.
During his military service he became familiar with warehousing and supply procedures, both in garrison and in the field during combat. This has given him a keen insight into the operational side of the industry as well as a unique view of what is possible no matter how difficult the challenge. He was honorably discharged from the Army for a service related disability which led him to the natural product industry in the mid-nineties.
Jason is committed to building the infrastructure in both the sales and operational systems needed to support and maintain rapid growth. He is an expert in natural product sales and marketing.  In his off time he loves to cook, fish and just hang out with his grandchildren and Tena (his wife of over 30 years).

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