Advisory Board


Dr. Shrikrishna Phadke | Medical Advisor and Formulator

Dr. Phadke is a 3rd generation Ayurvedic practitioner who owned and operated an Ayurvedic remedy production facility for decades. His formulations were used not only in his medical practice but in the most respected practices in the country.


He is the co-inventor of Nurolight and co-patent holder for all patents on the product worldwide, as well as the medical Advisor for the Nisarga Biotech Group and NuAxon Bioscience Inc.


Dr. Phadke is highly respected for his contribution to Ayurveda by teaching the principals to modern doctors in the west for last 20 years. He was awarded a lifetime achievement award in the form of the Ayurveda Fellowship with the University of New Delhi in 2014.

Dr. Juliette Sweet, ND, MSAyu | Director of Clinical Education

Dr. Juliette Sweet holds a Doctorate degree in Naturopathic Medicine and Master’s degree in Ayurvedic Sciences from Bastyr University in Seattle, Washington. She is President of the New Mexico Association of Naturopathic Physicians and owner of SpiraVita Natural Health, LLC.


Her practice focuses on sustainable healthcare, where she implements Naturopathic and Ayurvedic philosophies for education, prevention and treatment. Her favorite modalities are herbal formulations, counseling on diet and lifestyle, contrast hydrotherapy, breath techniques, and a wide variety of manual therapies.


Dr. Sweet believes in treating the root cause, nature as medicine, and honoring the body's ability to heal itself. She is passionate about helping patients feel empowered through their mind, body, and spirit. Dr. Sweet is building the bridge between Western and Natural Medicine.


Personal interests include traveling, soaking in hot springs, hiking and collaborating with friends and other practitioners.  

Dr. Arati Soman | Ayurvedic Patient Care Advisor

Dr. Soman is an Ayurvedic physician who wears many professional hats.  Besides practicing Ayurveda and Panchakarma at her clinic in Satara, Dr. Soman conducts clinical research on plant-based ingredients at Sonark Pharmaceuticals.  She is also actively involved in formulating herbal medications for a range of conditions.​


Dr. Soman is a clinician with a degree in Ayurveda.  She is an expert in patient care and a formulation student of Dr. Phadke's.  Her hands-on approach to patient care and her belief in the modernization of Ayurveda, make her a rising star in the field.


She assists in creating modern protocols that are effective in helping patients manage their own health taking guidance from ancient wisdom.

Dr. Xan Simonson, NMD | Naturopathic Advisor

Dr. Xan Simonson is an Arizona board-certified Naturopathic Medical Physician, who takes a gentle and natural approach to your healthcare. She is the Owner of Xan Medical Clinic in Tempe, AZ. Additionally, she practices at Arizona Wellness Center in Mesa, AZ which is an Integrative Medical practice with an MD, DO, PA, NP, and NMD. She is the founder and owner of Xanivis Optimal Health LLC in Mesa, AZ. She serves as Director of Medical Training and Advisement for Axolotl Biologix and Cedar Cold Medical Solutions. Dr. Simonson received her Doctor of Naturopathic Medicine degree from Southwest College of Naturopathic Medicine (SCNM) in Tempe, AZ.


She is a primary care physician who works with state-of-the-art testing and combines that information with ancient medical therapies such as Botanical Herbs, Acupuncture, Homeopathic remedies, Nutrition, Hydrotherapy, and Mind-Body medicine. Dr. Simonson believes health is not just the absence of disease, but a way of bringing balance back to the body, mind, and spirit. She believes that the body is the biological foundation of health; it has the natural ability to heal itself if given what it needs in the least invasive and most natural way.


Dr. Simonson enjoys functional medicine, anti-aging and regenerative medicine using modalities such as regenerative injections (Stem cells, PRP and Prolotherapy), physical medicine, and lifestyle and stress management. She has completed additional advanced training in Comprehensive Pain Management and works with her patients, both treating and preventing injuries and to reduce their recovery time.


In her free time, she enjoys spending time with her grandchildren, hiking, and reading. Her motto she practices daily is “A Vision Shared is A Vision Achieved”.

Key Staff

Samanatha Edwards, BSW | Operations Manager

Samantha started with the company in its infancy, as the Senior Sales Coordinator.  She has returned as our Operations Manager.  She compliments our team well and provides a unique skill set to the company.  Not only does she refine operational systems and processes for the company, but she concentrates on accessing and improving the company's operational effectiveness.  By far, Samantha's most illustrious skill is her work on inter and outer office communication flow and efficiency.  

Without doubt, Samantha's favorite part of her job is the opportunity to support her team and employees.  She works diligently to ensure that the team is cohesive, qualified, proficient, economical, and well encouraged.  Samantha accomplishes this through team building exercises, team training, webinar training, one-on-one training, employee and employer evaluations, and an "open door" policy, not just in theory, but in practice. Her previous work and education in social work has proven to be a valuable asset to this position and to the company.  

In the past, Samantha Edwards was a legal advocate for survivors of domestic and sexual violence, worked on her masters of social work at IUPUI, did her undergraduate work in social work at USI, and worked for many years as a volunteer crisis hotline responder for a local domestic violence shelter. 


She still pursues her passion of empowering survivors by being a board member for the state-wide low-income legal assistance organization Indiana Legal Services, a crisis responder for the local Safe Place, and a volunteer as a CASA (Court Appointed Special Advocate), working with the children involved with the Department of Child Services in her local county. 


 Samantha is excited to be working with a company that is so focused on ethical practices and mindfulness.   She knows that her experience, education, and passion will be complimentary to Rebel Herbs' vision and mission. 

Joshua Bunts | Brand Manager

Josh has 9 years of experience in digital media, including producing innovative digital art, vectors, branding and print media products. He has worked with more than 100 companies and is proud to apply his expertise to Rebel Herbs and its affiliate brands.

Josh is an amazing graphic artist who has a deep love for branding and the elements of marketing.  He has been producing art disguised as marketing for nearly a decade and has recently taken on a much larger role at Rebel Herbs.  His skills and understanding of the brand and our corporate culture has given us a more focused and cohesive look and feel.


Over the years, he has perfected his craft and is now known for his ability to create eye-catching designs that help businesses compete while bringing their distinct message to life in unique and unforgettable ways. This eye for design and a passion for supporting companies that make a positive difference in the world make Josh a fundamental part of Rebel Herbs’ design team.


He is based in Tampa, Florida, and has two children. In his free time, Josh enjoys boating, gaming, DIY projects and is always on the lookout for incredible fonts and graphics.

Kayla Lowe | Controller

Kayla assists our operations manager in overseeing the accounting and payment processing for the company.  She is often involved in various projects as she is very organized and driven to organize others.

Kayla recently graduated with an Accounting degree from Vincennes University. She graduated Summa Cum Laude and was the top student of her major. She has worked in the accounting field since 2015. Kayla wishes to pursue higher education over the next few years. She looks forward to seeing what she can do for the company and see what future experiences within this company can do for her personal growth.  

She enjoys many outdoor activities like boating and is very interested in forensic accounting.

Leadership and Board of Directors


Jason Edwards | Chief Executive Officer & Co-founder

Jason has 20 years of experience in the natural product industry and has held virtually every sales position possible. He worked with some of the biggest names in the natural and organic market, such as New Chapter Organics, Barlean's Organic Oils, Penta water, Gaia Herbs, and Organix South to name a few. Jason spent 10 years in the US Army, the experience and training in leadership during that time has served him well as he progressed through the ranks in the Natural Product Industry.


During his military service he became familiar with warehousing and supply procedures, both in garrison and in the field during combat. This has given him a keen insight into the operational side of the industry as well as a unique view of what is possible no matter how difficult the challenge. He was honorably discharged from the Army for a service related disability which led him to the natural product industry in the mid-nineties.


Jason is a shareholder and employee of the company and has committed to building the infrastructure in both the sales and operational systems needed to support and maintain rapid growth. He is an expert in natural product sales and marketing.

Tena Edwards | Chief Operations Officer

Tena oversees the day to day operations at HQ and is involved in nearly every aspect of the business. She has 12 years of experience in group travel management when she coordinated the funds and planning of the local school district's choir group travel.  She has worked in education, marketing, and records management.

Tena is an organizational wizard and she works hard to make sure everything is accounted for and properly cataloged.  From raw materials to finished goods and marketing material, she knows where it is and how much we have.  Tena is also heavily involved in sales and attends many tradeshows each year to help introduce Rebel Herbs to practitioners around the country.


She has four grown children and a wonderful grandson all who live close by and visit often.  Tena enjoys cooking, hiking, and spending time with her grandson.

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American Herbal Products Association
Women'sHeath & Intergrative Medicine

Institute of Women's

Health & Integrative Medicine

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